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Emergency room vs. urgent care campaign
When faced with a minor injury or illness, someone may choose to go to an emergency room instead of an urgent care center or retail clinic. Our challenge was to educate members through emails, social ads, and direct mail about the right place to go for care.
Results
21.7% ER to UC conversion rate
$389k total savings to date
14.9% direct mail conversion rate
26% direct mail and email conversion rate
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