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Out-of-home advertising campaign
The goal was to increase awareness of the Aetna Medicaid product in New Jersey, specifically Mercer County. Our target audience was women and men ages 18 to 34 who are eligible for Medicaid. Our concept was “Health Heroes.” We championed busy moms and dads to let them know that we can help them check health off their to-do list. We created posters, billboards, bus wraps, coffee sleeves and other materials to promote the low-cost health plan.
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