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Texas Health Aetna print ad
Our objective was to introduce Texas Health Aetna to the market, increase awareness and generate leads for the new joint venture.
We created a print ad that was placed upside down with the purpose of grabbing the reader’s attention and showcasing how Texas Health Aetna is turning health care on its head in the Dallas-Fort Worth metroplex.
The results? We helped drive awareness in the Dallas-Fort Worth market by garnering over 838k circulations.
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