Health.com
We partnered with Meredith Corporation to create a content and lead generation program that targets people 65 and older. We created a senior health and wellness hub on Health.com, which serves up health, lifestyle and Medicare-specific articles. The goal of the site was to educate seniors about Medicare, so that they’d sign up for an Aetna health plan.
I conducted interviews with doctors, nutritionists and other subject matter experts. I wrote 40+ articles, ranging from health care and nutrition to technology and travel.
We promoted the site through social media, digital ads, emails, and print ads that appeared in publications like People, Health, Real Simple, Better Homes & Gardens, Family Circle, Southern Living and more.
The results:
Sessions: 1,113,088
Page views: 1,284,104
Users: 1,156,841
